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BMW Group Middle East
revealed a sizzling range of new models and concept cars today at the
9th International Middle East Motor Show, including the region’s first
introduction to the BMW Concept CS, BMW Concept X6 and the new BMW M3
Coupé.
“At BMW Group we are heavily investing in the future of our company -
all over the world, customer demands are ever increasing. They want cars
that are cleaner and more economical, but also more powerful and dynamic.
In the Middle East these demands are reflected and magnified,” said Phil
Horton, Managing Director, BMW Group Middle East.
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“The booming economic environment is driving a
great swell of optimism which has pushed the premium car segment to
grow even faster than the overall market. At BMW we are obviously
already well placed to meet these customer aspirations. Today we are
proud to introduce three new models to the region, which
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Courtesy: ©ActionPR |
our strong reputation for producing the best luxury
sports saloons in the world.
“In line with the motto for all BMW M vehicles –
engineered on the racetrack, built for the road – the tradition holds
true for the fourth generation BMW M3 Coupé. This car boasts a V8 engine
with 420hp and accelerates from 0-100km/h in just 4.8 seconds.
“The BMW Concept X6 shows what the very near future will bring -
combining true BMW dynamics with dramatic styling and twin turbo power.
This vehicle represents a completely new automotive concept: the first
Sports Activity Coupe,” continued Horton.
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The exclusive BMW Concept CS, which was only
confirmed for production last month by the BMW board, was the real
star of the show. BMW Group’s Director of Design, Mr Adrian Van
Hooydonk, flew in from BMW Group’s headquarters in Munich for the
reveal, to provide an insight on the evolutionary development of
BMW’s design language. |
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Courtesy: ©ActionPR |
The exclusive BMW Concept CS, which was only
confirmed for production last month by the BMW board, was the real star
of the show. BMW Group’s Director of Design, Mr Adrian Van Hooydonk,
flew in from BMW Group’s headquarters in Munich for the reveal, to
provide an insight on the evolutionary development of BMW’s design
language.
“As the head of the BMW brand design team, we always strive to design
and produce evolutionary concepts that reflect the aspirations of our
customers,” said Van Hooydonk.
“The BMW Concept CS, BMW Concept X6 and new M3 Coupé are three unique
cars that further strengthen the position of BMW in the premium car
segment. The new CS in particular is a concept and design study which
consciously looks into the future. It is the vision of a car which
combines superior dynamism and stylish exclusivity in perfection - it
comes as a brand-new vehicle concept in the luxury class.”
In addition, BMW Group Middle East also revealed the MINI Clubman and
the new MINI Challenge.
“We are expanding the MINI family further with the introduction of the
Clubman, which offers 21st Century state-of-art technologies in all its
details and features. The MINI Challenge is also due for arrival in the
Middle East in Q3 2008.” concluded Horton..
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